/ On top of every DTC digital marketing trend

/ We are Adwave

We’re Yoram and Niek, performance marketers who love making marketing personal and creative. We’ve got over 20 years of experience between us. Most of our clients come to us after being let down by traditional marketing agencies. They often tell us the same story: they were promised big results, but got nothing but crickets. This bothers us because it gives advertising a bad name, and it’s not how we do things. That’s why we started AdWave.

/ A small group of marketers who really know their stuff

Many advertising specialists, particularly those in larger marketing agencies, focus heavily on hacks, algorithms, and campaign optimizations. While these elements are indeed important, we believe they shouldn’t overshadow the core essence of marketing. That’s why we emphasize the focus on human psychological fundamentals.

Good energy is contagious

/ We only work with ambitious go-getters

Good energy spreads easily, which is why we choose to collaborate with bold and driven individuals whose ambition knows no bounds. We prefer working with Direct-to-Consumer (DTC) brands that steer clear of the ‘one-size-fits-all’ approach and mass production tactics of large agency’s, opting instead to rely on the brand’s unique strengths. We seek out brands who have ambition, courage, and determination because that’s exactly how we approach the game ourselves.

/ We excel in these 3 areas. So can you.

We’ve worked with top brands at major marketing agencies like The Next Ad, IPG Mediabrands, Traffic Builders, and Dept Agency. However, we found ourselves missing the more intimate, personal connection with the clients. We want to truly know you. We’re convinced that as performance marketers, deep engagement is key to understanding the intricacies of a business.

Personal: If we have a fit, we can move forward.

To become a successful growth partner, a connection between us is essential. This connection fosters a bond of trust. When we trust each other, open and meaningful conversations follow. We’ll talk about frustrations, success stories, and growing pains, all of which are vital for crafting a successful multichannel advertising strategy. Together, we’ll make significant decisions involving substantial budgets, so this trust is incredibly important. 

Involved: Staying on top of things.

We’re more than just a tool; we’re an extension of your team. You don’t need to manage us through every step; we intuitively understand what needs to be done. We proactively manage our accounts daily, treating your business as if it were our own. We constantly ask ourselves: Is everything working the way we want it to? What can we do today to bring a positive change tomorrow? Through daily reflection and action, we aim to make your advertising strategy remarkably successful.

Honest: Sometimes growth can be painful

Through our personal approach, we build a bond of trust that’s essential for being completely honest with our clients. This honesty is crucial for helping them grow. If people click on an ad but the website conversion rate is low, we need to have that frank discussion. We tell our clients where things are falling short and where we see room for improvement. This enables them to act swiftly, make informed decisions, and ultimately save money.

Still unsure about partnering with AdWave?
Take a look at what others are saying about us below

Reviews & Success Stories

/ Hear it from other brand owners

Nathan Harlaar
Nathan Harlaar
2024-05-23
Yoram is really helpfull and has a ton of experience in the ecom game with big budgets. I really like his approach regarding the overal marketing spend/strategy. He helps with the creative strategy, but also with pushing towards the right metrics like AOV and conversion rate which is as important as the marketing campaigns itself. Recommend to work with him if you are in a scalable position with enough marketing budgets!
Julian Jagtenberg
Julian Jagtenberg
2024-05-01
In the world of digital marketing, finding a reliable agency that transcends the traditional approach of technical media buying can be quite challenging. We at Somnox have had our fair share of experiences with various agencies, but none have left a mark quite like AdWave. Our partnership with AdWave has been nothing short of a delightful journey towards unlocking true growth through paid advertising channels. What sets AdWave apart is their comprehensive understanding that successful paid social campaigns are not solely about media buying. They excel because they focus intensely on creative content, deep consumer research, and continuous iterations based on solid data analysis. Their team is not just comprised of media buyers; they are a blend of creatives, strategists, and senior growth marketers who are committed to scaling businesses. I highly recommend AdWave to any business that’s serious about leveraging paid channels to scale up effectively. They bring a level of sophistication and innovation to their campaigns that is rare in the industry. If you’re prepared to take your digital advertising efforts to the next level, partnering with AdWave could be one of the best decisions you can make for your growth trajectory.
Stas Gorbunov
Stas Gorbunov
2024-01-29
Working with Niek to achieve our business goals has been an absolute pleasure. His unparalleled expertise and effortlessly communicative style make him an exceptional partner. Niek's commitment to excellence and collaborative approach have significantly enhanced our working relationship, and we look forward to continued success together.
Katelyn Belch
Katelyn Belch
2024-01-29
Working with Adwave for our paid media advertising and strategy has been an outstanding experience! What truly stands out is their unwavering commitment to staying on top of the latest digital marketing trends. They're not just flexible; they're eager to explore new, cool ideas. As a brand keen on expanding our audience, their support is absolutely invaluable to us. We definitely recommend Adwave to any business seeking to enhance their digital presence and connect with a broader audience! Katelyn B., Marketing Director Grow Fragrance
Joel Goudsmit
Joel Goudsmit
2024-01-26
I have been working with Yoram directly for about a year now and I would highly recommend him to anyone that wants to grow his brand online. Yoram has played a key role in the rapid growth that we have seen in the past year. He uses smart, effective and multi-channel advertising strategies to consistently generate new traffic and customers. Within the first 6 months of our collaboration, we already saw an increase in sales of 130% compared to the year before! Besides, he is always looking for new growth opportunities and keen to test new sales channels. Would highly recommend! Joël Goudsmit Founder - Sapje
Frank Zwaan
Frank Zwaan
2024-01-26
Working with Yoram and the Adwave team has been a great pleasure. Their great expertise drove our success. Yoram's insights led to a diversification of our creative strategy on Meta, resulting in higher returns and efficiency. In 2023, our Meta ad strategy, led by Yoram, delivered exceptional results. In comparison to 2022, we saw a 49% increase in advertising spend, which translated to a 47% surge in purchases while performing at our target CPA! In conclusion, 2023 was an exceptional year for our Meta advertising strategy, thanks to Yoram's leadership. I wholeheartedly endorse Yoram and the Adwave team for their exceptional skills in digital advertising, and I look forward to be working with them in 2024! Frank Zwaan Head of Growth Oot Granola
Frans Peters
Frans Peters
2024-01-25
"Yoram from Adwave Agency is an invaluable asset when it comes to maximizing your online advertising strategy. His contributions quickly became evident: within just 3 months, he not only significantly expanded our Facebook Ads reach but also substantially increased its profitability. Compared to the period before Yoram, our conversion rate shot up by 154%, revenue surged by an impressive 200%, all while reducing the cost per acquisition by 7%! These results have brought us immense satisfaction. Moreover, Yoram's multidisciplinary expertise allows him to offer valuable insights and recommendations across various channels and specialties. In summary, our collaboration with Yoram from Adwave Agency has been highly rewarding, and I wholeheartedly recommend him to any entrepreneur seeking substantial growth in their business! Frans Peters Co-founder Viteezy"