Viteezy: Personalised Vitamines
Viteezy Success Story: CPA down 24%, ad spend up 9x, NC-CPA up 4.5x
Increase in New Customer Acquisition
0
%
Decrease in CPA
0
%
Increase in Spend
0
%
/ The Challenge
Viteezy, a personalized vitamin subscription brand from the Netherlands, was already investing a moderate daily amount on Meta ads but struggled to expand further.
Their main hurdles were a cautious approach to increasing their advertising budget and a lack of variety in their ads to effectively reach different audiences.
/ The Solution
In February 2022, we began collaborating with Viteezy. Our approach included launching weekly creative tests with a mix of static images, videos, and user-generated content (UGC) to find what resonated best.
We also segmented the ads in different buckets which reflected Viteezy’s supplement products like energy boost, sleep improvement, libido enhancer, and bloating, which helped us identify multiple key themes for focused scaling.
By aligning ads, messaging, and landing pages, we crafted cohesive and engaging advertising funnels.
/ Results
Our efforts paid off quickly. Within three months, Viteezy doubled its monthly new customers from Meta platforms while reducing the cost per acquisition (CPA) by 30%.
Our success allowed us to scale their ad spend by 900%, significantly increasing daily investment. This led to a substantial rise in monthly new customers within half a year.
By January 2023, we had achieved a 4.5x increase in new customer acquisition and further reduced their average CPA by 25%, marking a significant milestone in their growth journey.
Through fast testing and learning, we successfully implemented multiple funnels targeting different buyer personas.
This enabled us to overcome Viteezy’s initial challenges, demonstrating the power of Adwave’s scaling strategies and framework in growing a brand.
Increase in New Customer Acquisition
0
%
Decrease in CPA
0
%
Increase in Spend
0
%
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