Before Adwave 👎
ROAS
0
After Adwave 😁
ROAS
0
Viteezy: Personalised Vitamines
Viteezy Success Story: CPA Down 24%, Ad Spend Up 9x, NCPA Up 4.5x
Increase in New Customer Acquisition
0
%
Decrease in CPA
0
%
Increase in Spend
0
%
/ The Challenge
Viteezy, a personalized vitamin subscription brand from the Netherlands was already investing €500 to €1000 daily on Facebook ads but struggled to expand further.
Their main hurdles were a cautious approach to increasing their advertising budget and a lack of variety in their ads to effectively reach different audiences.
Their main hurdles were a cautious approach to increasing their advertising budget and a lack of variety in their ads to effectively reach different audiences.
/ The Solution
In February 2022, we began collaborating with Viteezy. Our approach included launching weekly creative tests with a mix of static images, videos, and user-generated content (UGC) to find what resonated best.
We also segmented the ads in different buckets which reflected viteezy’s supplement products like, energy boost, sleep improvement, libido enhancer and bloating etc., which helped us identify multiple key themes for focused scaling.
By aligning ads, messaging, and landing pages, we crafted cohesive and engaging advertising funnels.
We also segmented the ads in different buckets which reflected viteezy’s supplement products like, energy boost, sleep improvement, libido enhancer and bloating etc., which helped us identify multiple key themes for focused scaling.
By aligning ads, messaging, and landing pages, we crafted cohesive and engaging advertising funnels.
/ Results
Our efforts paid off quickly. Within three months, Viteezy doubled its monthly new customers from Meta platforms while reducing the cost per acquisition (CPA) by 30%.
Our success allowed us to scale their ad spend from €500 to an impressive €5,000 per day on average, marking a 900% increase. This led to a monthly new customer increase to 3.000 to 4.000 on average per month within half a year.
By January 2023, we had achieved a 4.5x increase in new customer acquisition and reduced their average CPA by 25%, marking a significant milestone in their growth journey.
Through fast testing and learning we successfully implemented multiple funnels which target different buyer personas.
This enabled us to overcome Viteezy’s initial challenges, demonstrating the power of Adwave’s scaling strategies and framework growing a brand.
Our success allowed us to scale their ad spend from €500 to an impressive €5,000 per day on average, marking a 900% increase. This led to a monthly new customer increase to 3.000 to 4.000 on average per month within half a year.
By January 2023, we had achieved a 4.5x increase in new customer acquisition and reduced their average CPA by 25%, marking a significant milestone in their growth journey.
Through fast testing and learning we successfully implemented multiple funnels which target different buyer personas.
This enabled us to overcome Viteezy’s initial challenges, demonstrating the power of Adwave’s scaling strategies and framework growing a brand.
Increase in New Customer Acquisition
0
%
Decrease in CPA
0
%
Increase in Spend
0
%
/ Related cases
Apple Watch Tracker (NDA): Overcoming Creative Bottlenecks
Apple Watch Tacker Success Story: ROAS Up 62%, Ad Spend Up 44%, Revenue Up 171%
Somnox: Breaking Through Barriers Together
Somnox Success Story: CPA Down 50%, Ad Spend Up 6%, NCPA Up 2.13x
Before Adwave 👎
Cost per Acquisition
€
0
After Adwave 😁
Cost per Acquisition
€
0
